Last April, we spent a week in London visiting current and potential clients. Among other things, we focused on spreading the word about the importance of hiring professional translators, which is the key for any business that wants to successfully operate in global markets. All companies that want to make an impact on global markets should produce multilingual content that helps them grow their business and connects them with their overseas clients. Companies must also understand that those language requirements are not limited to translations. They should also seek advice on achieving effective communication in other cultures and effectively localizing their marketing content at the moment of developing a brand or running a campaign in another country.